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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

Download free Content Strategy for the Web, 2nd Edition Kristina Halvorson and Melissa Rach pdf chm epub format. Content strategy for the web by Kristina Halvorson is a must read for anyone developing digital services of any kind. This book is aimed at helping teams tasked with managing larger websites get a handle on the content they work with. Melissa Rach, co-author of “Content Strategy for the Web, Second Edition,” explored the importance and value of interesting content — why you need it to capture people's attention and get them engaged. Dan, as I understand it, a “content strategy” is an approach to Web development where you focus on the information the customer needs to successfully achieve the various tasks they must (or may) do with you. Free download ebook Content Strategy for the Web, 2nd Edition pdf. Kh-bookcover Kristina Halvorson, founder and president of Brain Traffic, has done more to raise awareness of Content Strategy than any person in the world of web design. Every month or so, we'll be reading a book about the web industry and posting our raves, rants, and other unsolicited opinions. (Complete deck is at the end.) Recommended books. We're kicking off 2010 by starting the CDG Book Club. Too often the focus is on technology and not on what actually matters, content. Hey, there, everyone who was in my content strategy workshop. The Associate Director Web Content Strategy will report to the Director of Internet Communications. I just re-read Kristina Halvorson's “Content Strategy for the Web” and highly recommend it.